In last two decades a big effort has been made in order to prevent drug
use, and the number of studies related to consumption of these substances
among young people has increased. Nevertheless, the figures are still
high, revealing both an increasingly shorter age of initiation. Nowadays,
the number of possible explanations for this is large, but they are not targeted
towards real solutions. The present study, departing from a Health
Marketing perspective, tries to find some key aspects of this situation.
The empirical work, consisting of 683 interviews with young men and
women, among 18 and 30 years, residents in Galicia, apart from updating
the available data about habits and risk behaviors, linking both types of
variables in an attempt to reach new plausible explanations and keys, in
order to a better prevention of drug use in young people. The results call
into question the effectiveness of current prevention policies.